// EXPERIENCE //
COPYWRITER X Wanderlust outfitters
I write creative and descriptive content for e-commerce at an outdoor startup company in St. Joseph Michigan.
Technical Gear Rep x EVENT production // KeltY
Traveled throughout the entire eastern United States to create marketing material for the Kelty brand social media accounts. Effectively embodied the brand while representing the company in different outdoor and urban settings. Successfully produced four pop-up events hosted by retail accounts as well as booths at two music festivals while visiting retail accounts to foster relationships with outdoor retailers.
I took part in the Kelty/Sierra Designs/Ultimate Direction Gear Rep #Vanlife tour during the summer of 2017. You can find out more about the tour by clicking here.
During the tour I stopped at various shops setting up activations with vanlife speakers provided by Gear Junkie and I worked with the social media team at Kelty to produce content for their social media accounts while on the road. To see a full list of the activations that was part of the tour click here.
NETWORK MANAGER // INKWELL MEDIA
While working at INKWELL Media I managed our network of over 100 influencers. This network included names such as Jimmy Chin, Chris Burkard, Travis Rice, and many others. In total I on-boarded over 25 new members to the network during the time I was at the company. Check out the Network page I managed while I was there to see the full roster of influencers. In addition to managing the network I was also involved in various branded influencer marketing campaigns, which included brands such as Samsung, GH Bass & Co, GORE-TEX, and YETI Coolers among
others. View a full selection of the campaigns that INKWELL has worked on click here.
SALES & Event marketing // ZEAL OPTICS
While working at Zeal Optics as a sales associate I provide customer service and provides all customers with
everything they need to know about the sunglasses and snow sport goggles. After moving out to the beautiful state of Boulder, Colorado I had the awesome opportunity to work with the amazing Zeal Optics team touring the amazing new state. I worked with my fellow events intern as well as the rest of the Zeal staff to produce events such as pop-up trunk shows and media appearances. We also attended marathons, Iron Man Boulder, and various movie premiers promoting the Zeal Optics sunglasses.
RETAIL SALES // PATAGONIA
I merchandised and maintenained of all Patagonia products in store at the Boulder, CO location. Providing excellent customer service to all customers with everything they need to know about Patagonia clothing along with educating the customers about the environmental principles that Patagonia is known for.
As the Customers Service Representative at Fjallraven / Fenix Outdoors I work with customers who place orders through our various brand websites. I also process the orders that are placed on the Fjallraven, Hanwag, Primus, and Brunton websites everyday and work with the warehouse to have the orders shipped out to customers.
ECOMMERCE analyst // DRILLSPOT
While working as an eCommerce Analyst at Drillspot I assisted in the sales of a million skus through online channels such as Ebay, Amazon, and Walmart using tools such as Channel Advisor. I also scheduled their social media posts scheduling posts throughout the month as well as working on analyzing sales analytics and various other Google adword metrics.
COMMUNICATIONS COORDINATOR // MARQUETTE COUNTY CVB
In my final years living in the scenic town of Marquette Michigan I had the opportunity to work at the Convention & Visitors Bureau spreading the word to tourists across the world how amazing county was. Some of my responsibilities while there included scheduling social media posts, creating email newsletters, and updating the our tourism website with things such as weekly snowmobile reports. Along with these tasks I had had the opportunity to help plan many outdoor events such as a brewery & waterfall scavenger hunt and bring the first electronic business Kiosk to Marquette County
MARKETING & PUBLIC RELATIONS INTERN // NORTHERN MICHIGAN UNIVERSITY
As a student assistant at the Northern Michigan University Communications office I worked on both PR and Marketing activities such as writing press releases, planning and implementing social media schedules, editing university publications, updating department websites, and many other tasks. Some of my activities included interviewing alumni and current students for publications such as Northern Horizons which was one of our alumni publications.