First and foremost I am a life-long student of Advertising, Public Relations, Marketing, Branding and everything that goes with it. I have combined these interests with my love for the outdoors to forge a career in the outdoor industry.
I currently work as a Digital Marketing Specialist at Native Eyewear where I coordinate the ambassador program that we use to collect digital assets and I plan, coordinated, and executed social media campaigns in partnership with our the agency we work with. I also manage and created product pages on the Native Eyewear website. One of my other main tasks is planning and implementing email marketing campaigns.
Prior to working at Native Eyewear I lived in northern Spain where I traveled and taught English for almost a year. Before my travels in Spain, I traveled throughout the US as a Technical Representative for Kelty, managed influencer marketing campaigns for Inkwell Media in Colorado and worked in various other positions honing my skills at other outdoor companies in Colorado. Among the companies I worked for were Zeal Optics, Fjallraven, and Patagonia. From event marketing, E-commerce, Customer Service, Retail Sales and everything in between I honed my skills.
I look forward to hearing how we can work together in the future, so don't be afraid to give me a shout!
I coordinate the ambassador program that we use to collect digital assets and I plan, coordinated, and executed social media campaigns in partnership with our the agency we work with. I also manage and created product pages on the Native Eyewear website. One of my other main tasks is planning and implementing email marketing campaigns.
Traveled throughout the entire eastern United States to create marketing material for the Kelty brand social media accounts. Effectively embodied the brand while representing the company in different outdoor and urban settings. Successfully produced four pop-up events hosted by retail accounts as well as booths at two music festivals while visiting retail accounts to foster relationships with outdoor retailers.
I took part in the Kelty/Sierra Designs/Ultimate Direction Gear Rep #Vanlife tour during the summer of 2017. You can find out more about the tour by clicking here.
During the tour, I stopped at various shops setting up activations with van life speakers provided by Gear Junkie and I worked with the social media team at Kelty to produce content for their social media accounts while on the road. To see a full list of the activations that was part of the tour click here.
While working at INKWELL Media I managed our network of over 100 influencers. This network included names such as Jimmy Chin, Chris Burkard, Travis Rice, and many others. In total, I on-boarded over 25 new members to the network during the time I was at the company. Check out the Network page I managed while I was there to see the full roster of influencers. In addition to managing the network, I was also involved in various branded influencer marketing campaigns, which included brands such as Samsung, GH Bass & Co, GORE-TEX, and YETI Coolers among others. View a full selection of the campaigns that INKWELL has worked on click here.
While working at Zeal Optics as a sales associate I provide customer service and provides all customers with everything they need to know about the sunglasses and snowsport goggles. After moving out to the beautiful state of Boulder, Colorado I had the awesome opportunity to work with the amazing Zeal Optics team touring the amazing new state. I worked with my fellow events intern as well as the rest of the Zeal staff to produce events such as pop-up trunk shows and media appearances. We also attended marathons, Iron Man Boulder, and various movie premiers promoting the Zeal Optics sunglasses.
I merchandised and maintenained of all Patagonia products in store at the Boulder, CO location. Providing excellent customer service to all customers with everything they need to know about Patagonia clothing along with educating the customers about the environmental principles that Patagonia is known for.
As the Customers Service Representative at Fjallraven / Fenix Outdoors I work with customers who place orders through our various brand websites. I also process the orders that are placed on the Fjallraven, Hanwag, Primus, and Brunton websites everyday and work with the warehouse to have the orders shipped out to customers.
While working as an eCommerce Analyst at Drillspot I assisted in the sales of a million skus through online channels such as Ebay, Amazon, and Walmart using tools such as Channel Advisor. I also scheduled their social media posts scheduling posts throughout the month as well as working on analyzing sales analytics and various other Google adword metrics.
In my final years living in the scenic town of Marquette Michigan, I had the opportunity to work at the Convention & Visitors Bureau spreading the word to tourists across the world how amazing county was. Some of my responsibilities while there included scheduling social media posts, creating email newsletters, and updating our tourism website with things such as weekly snowmobile reports. Along with these tasks I had had the opportunity to help plan many outdoor events such as a brewery & waterfall scavenger hunt featuring local breweries and oversaw the first electronic informational database of local businesses in Marquette County
As a student assistant at the Northern Michigan University Communications office, I worked on both PR and Marketing activities such as writing press releases, planning and implementing social media schedules, editing university publications, updating department websites, and many other tasks. Some of my activities included interviewing alumni and current students for publications such as Northern Horizons which was one of our alumni publications.
Andrew Piasecki was born in Alaska and grew up in the midwest. He Marketing and Art/Design at Northern Michigan University. Andrew Piasecki moved to Colorado in 2014 in search of adventure and his first "big boy job" in the real world. During those initial years in Colorado Andrew fell in love with the outdoor industry through his work with brands such as Zeal Optics, Fjallraven North America, and Inkwell Media.
After those initial years in Colorado he traveled the country working for companies such as Kelty completing a four-month long Vanlife Roadtrip campaign in which he educated retailers across the country and created brand content.